Givo's Advertising Policy

All Givo's advertising products are subject to this Advertising Policy. Besides requiring that your ads comply with all necessary laws and regulations, they're meant to guide you toward creating high-quality content. We create our products to the highest standards, and we expect our advertisers to match those standards in the creativity and integrity of their content.

Last Modified 1 Jan 2016

  • Safety and trust

    We care about our users, and you should too. Never promote any unsafe products, services, messages, or activities. And don't do things that everyone knows are bad, like distributing or promoting spam, harmful code, malware, or phishing schemes.

  • Integrity and honest

    All advertising should display the highest standard of integrity and transparency.

  • Creativity

    Be creative and original. When you tell your brand's story here, do so with only the highest editorial and creative standards.

    Ad text may be shortened based on the space available, the device it's being viewed on, the context in which it appears, or other requirements. Advertisers are responsible for confirming that any required text is present on the ad's landing page or creative as applicable.

  • Language

    Ads, including landing pages, must be written in a language that the majority of their geographically targeted audience will understand.

    Pricing and Price Claims

    An offer made in an ad or on a landing page must be genuine, accurate, clear to users, without material omission and cannot misrepresent the reality of the offer. Bait advertising is not allowed. All price claims made in an ad must be clearly and accurately substantiated on the landing page. Ads/landing pages must only state that a product or service is "free", "complimentary" or similar when the the user will not incur any incidental cost in redeeming the offer for such product or service. A product or service should not be advertised as "free" or "complimentary" if this statement is contradicted in fine print elsewhere in the ad/landing page. Ads or landing pages that contain "free", "complimentary" or synonymous offers must clearly and conspicuously disclose the pertinent terms and conditions of the offer to users before they make their purchase.

    Any offer made in an ad, or on a landing page, must be genuine, accurate, and clear to our users. No material omission, no misrepresenting the reality of the offer. No bait advertising.

    All price claims made in an ad must be clearly and accurately substantiated on its landing page.

    If you're using a word like "free" or "complimentary" on your ad or landing page, you have to mean it. If the user will incur any incidental cost in redeeming the offer for your product or service, don't say anything like "free" or "complimentary." If the fine print contradicts the offer, don't say "free" or "complimentary." Any terms and conditions around an offer being "free" or "complimentary" need to be disclosed clearly and conspicuously (and prior to the user making any purchase) on any ad or landing page that makes such a claim.

    "Free" offers that include the following must be obviously disclosed to the user before a purchase:

    - Recurring charges (subscriptions, contracts, negative option pricing, or other continuing costs) or Additional costs to receive the promoted product or service (fees, bundled products, deposit requirements or other one-time charges)

    - Note that a subscription requirement must always be disclosed on the ad unit within the ad text. Placing notification on the landing page alone is not sufficient

    For countries in Europe, the Middle East, and Africa:

    Prices stated in ads must be tax inclusive. Using text "£6 plus tax" is not compliant. The stated numeric cost must include calculated tax.

    An ad which states a price should include the following key disclosures on the landing page: (i) the main characteristics of the product, (ii) the identity of the advertiser, (iii) the geographical location of the advertiser, (iv) any additional freight, delivery or postal charges, any unusual arrangements as to payment, delivery, performance of the contract or complaint handling, details of any right of withdrawal, or cancellation when possible.

  • Currency

    For countries in Europe, the Middle East, and Africa ads must show prices in local currency.

    UK and DE

    Ads can include prices in foreign currencies if:

    - The price is not misleading;

    - Payment can be made in the stated currency;

    - No dual price indications (e.g., British pounds (£) in addition to a foreign currency)

    Browser Interference

    Landing pages or ads cannot spawn popups. The browser's back button and close button must work from the landing page without any interference.

    Ad content cannot contain the following:

    Your ads, no matter what you're promoting, cannot constitute or contain themes relating to:

    Explicit Sexuality

    Nudity, pornography or sexual ads are not allowed on Givo. For targeted ads to specific audiences, cultures, religions or countries, read restrictions below:

    Middle East and North Africa Ads may not show couples kissing or engaged in flirtatious behavior.
    Saudi Arabia Ads may not feature models who show bare shoulders, or knees, or bare chest below the clavicle.

    Violence, death, or shock

    The promotion of material that shocks, disgusts, or terrifies will not be approved. We don't allow explicit depiction of self-harm, murder or death. Gratuitous gore, violence against animals, and images that are gratuitously or egregiously startling will be rejected.

    Illegal drugs

    Givo prohibits the portrayal or promotion of illegal drugs and drug paraphernalia in creative content. This applies to references both explicit and implied.

    Encouragement of cigarettes or tobacco use

    Givo does not allow the promotion of cigarette, cigar, or tobacco products and/or smoking in our advertising.

    Copyright or trademark infringement

    Don't put material that you don't have the rights to in your advertisements. You are responsible for any and all content you promote on Givo. If your creative contains third-party material, you must have all the appropriate rights and licenses for including it in your advertisement.

    Hate and harassment

    Don't post content that shows hatred toward, or otherwise may offend, insult, or harass a person or group of people. In particular, we won't approve any advertisements that display negativity around issues of race, ethnic origin, religion, disability, gender, age, veteran status, sexual orientation, or any other protected class.

    Poor image quality or user experience

    - Images (animated or still) and videos must be high quality, and should never be blurry, illegible, unclear, or pixelated.

    - Animated images and videos should not flash rapidly, create hypnotic sensations, or otherwise contain motion that puts sensitive users (such as those with epilepsy) at risk.

    Givo affiliation or approval

    Ads should not state or imply affiliation with, or approval by, Givo without express written permission.

    Illegal products or services

    We prohibit the advertising or promotion of illegal products and services. All of your ads, and the products and services being advertised in those ads, must comply with all applicable laws and regulations.

    For targeted ads to specific audiences, cultures, religions or countries, read restrictions below:

    Brazil Infant food, milk substitutes/formula, and feeding bottles
    Chile Fast food products and services
    Ecuador Infant food, milk substitutes/formula, and feeding bottles
    Egypt Pig, pork products and its derivatives
    India Infant food, milk substitutes/formula, and feeding bottles
    Japan Products that contain or are marketed as containing placenta
    Kuwait Pig, pork products and its derivatives
    Malaysia Pig, pork products and its derivatives
    Mexico Ads using national symbols, anthems or flags
    Pakistan Pig, pork products and its derivatives

    Ads using national symbols, anthems or flags

    Philippines Ads using national symbols, anthems or flags

    Employment agencies advertising overseas jobs to the Philippines, unless they hold a license with the Philippine Overseas Employment Administration

    Taiwan Ads that promote "health food" as defined under Taiwanese law
    Saudi Arabia Pig, pork products and its derivatives
    UAE Pig, pork products and its derivatives

    Products derived from endangered species

    Givo expressly prohibits advertising for any product or service derived from or exploiting any species classified as endangered by the World Wildlife Federation (WWF).

    Tobacco and tobacco accessories

    Givo does not allow ads for the promotion of:

    - Cigarettes

    - Cigars

    - Smokeless tobacco

    - Rolling papers

    - Other tobacco products, paraphernalia, or companies

    Sexual products and services

    Givo does not allow ads for sexual products or services. This includes but is not limited to:

    - Pornography books, films, magazines, or websites

    - Sex toys

    - Libido increasers

    - Prostitution or escort services

    - Adult entertainment establishments or in-home exotic dancers

    - Intimate and erotic massage services

    - International marriage brokerage services (e.g., mail order bride services)

    Religion and religious services

    Givo does not allow ads for specific religions, religious organizations, or ads with religion as a primary theme.

    Unverified business practices

    Givo does not allow advertising for services offering unverified, overinflated, exploitative, or questionable financial gains; business models that do not clearly explain their value proposition.

    This applies to:

    - Penny auctions

    - Payday loans

    - Pyramid schemes

    - Get-rich-quick offers

    - "work at home" job offers

    - Other moneymaking opportunities or offers

    Unauthorized ticket sales

    Givo does not allow the promotion of unauthorized ticket sales. This applies to the sale of counterfeit tickets and the resale of tickets without prior authorization from appropriate parties.

    Weapons & weapon accessories

    Givo prohibits advertisements for all weapons, whether or not they are legal in your jurisdiction.

    This applies to:

    - All firearms and other types of guns (e.g., pellet guns, paintball guns, blowguns, BB guns, rifles, shotguns)

    - Gun parts and accessories (e.g., bullets, mounts, magazines)

    - Firearm silencers and handgun safety certificates

    - Weapon training and target practice services

    - Bombs and bomb making equipment

    - Fireworks

    - Bladed or edged weapons (e.g., machetes, switchblades, throwing stars, butterfly knives)

    Products and services where trade restrictions apply

    Givo doesn't allow the promotion and sale of (including facilitating sale of or providing as a prize) alcoholic beverages and brands through advertising on its site. "Alcoholic beverage" includes, but isn't limited to, beer, wine, and spirits.

    Financial services

    Givo restricts the promotion of financial services. For your financial ad to be accepted, the ad itself must not contain specific financial information such as interest rates or exchange rates. 

    The following additional requirements apply to financial services advertisements targeting certain countries:

    Australia Promotion of securities is prohibited
    Belgium Financial services advertisers must be authorized by the Belgian Financial Services and Markets Authority
    Brazil Advertisements for insurance services are permitted only when the advertisers are authorized by the applicable insurance society
    Canada Promotion of all financial services are prohibited, except for general credit and loan products
    Colombia Financial services advertisements cannot be targeted to Colombia unless the advertising business is based in Colombia
    Germany Promotion of investment products and services is prohibited
    Indonesia Promotion of specific securities is prohibited (e.g., ads for buying particular stock)
    Ireland Investment and banking services advertisers must be authorized by the Central Bank of Ireland. Collective investment fund advertisers must be authorized by way of a passport under the UCITS regime, or in the case of a non-UCITS, by the Central Bank of Ireland.
    Italy Content for advertisements for financial services may not state any of the economic conditions under which the products are offered. In addition, financial services advertisers must be authorized by the CONSOB or the Bank of Italy, as applicable.
    Japan Advertisements for consumer credit services are prohibited. Banking, securities, foreign exchange, and insurance advertisers must be authorized by the Japan Financial Services Agency, and credit card advertisers must be members of the Japan Consumer Credit Association.
    Malaysia Advertising for the following is prohibited:

    Money services businesses or anything that may lead to a similar transaction

    Securities and investment schemes

    Any form of financial speculation intended to promote or attract interest in stocks and shares

    Mexico Financial services advertisements cannot be targeted to Mexico unless the advertising business is based in Mexico
    New Zealand Promotion of securities is prohibited
    Nigeria Financial services advertisers must be authorized by the Central Bank of Nigeria
    Peru Financial services advertisers must be licensed with appropriate Peruvian financial regulatory authorities
    Poland Financial services advertisers must be registered with the Polish Financial Supervision Authority
    Philippines Advertisers for pre-need insurance plans and products must be licensed by the Philippines Insurance Commission
    Singapore Advertisers for money lending, banking, capital markets, securities, insurance, or financial advisory products or services must be authorized by the Monetary Authority of Singapore.
    South Korea Credit and lending, financial investment, and insurance services advertisers must be authorized by the South Korea Financial Supervisory Service.
    Spain Securities advertisers must be authorized by La ComisiĆ³n Nacional del Mercado de Valores.
    Switzerland Financial services advertisers must be authorized by the Swiss Financial Market Supervisory Authority.
    Taiwan Credit card advertisers are prohibited.
    UAE Financial services advertisers must be licensed with the Securities and Commodities Authority or the Central Bank of the United Arab Emirates, as appropriate.
    United Kingdom Financial services advertisers must be authorized by the Financial Conduct Authority, and claims management businesses must be authorized by the Ministry of Justice.

    Ads that promote credit cards must include the following information on the landing page in a clear and obvious way with a prominent clear label "Representative APR":

    The rate of interest

    Any fees or charges relating to the credit

    The credit limit

    The cash price and the amount of any advance payment

    The name and postal address for the advertiser

    United States Advertisements for short-term loans and mortgage assistance relief services are prohibited. Advertisements for free credit reports cannot tie those reports to a recurring subscription service
    Venezuela Financial services advertisements cannot be targeted to Venezuela unless the advertising business is based in Venezuela. Advertisers for banking, brokerage, investment, and trading services must be licensed with the appropriate regulatory authority

    Political campaigns

    All political advertisers on Givo must comply with any applicable laws and regulations in the countries where the advertising is targeted. This includes:

    - Candidates running for political office

    - Political parties

    - Lobbyists

    - Other individuals seeking to influence the outcome of an election

    - Independent expenditures

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